ISMA reveals intriguing snowmobiling stats and facts

The economic impact of snowmobiling in North America generates $30-billion every year

Snowmobiles are parked in front of a log cabin. People gather on the porch to visit with each other.
There are over 600,000 registered snowmobiles in Canada. Photo courtesy ISMA

The International Snowmobile Manufacturers Association (ISMA) has released their annual manufacturers update for 2021-2022. Here are the most compelling facts and figures from their research:

New Snowmobile Sales Data for Winter of 2021-2022:

  • 130,644 new snowmobiles were sold worldwide
  • Sales in Canada and the USA are almost identical: United States: 53,821 new snowmobiles sold. 50,943 new snowmobiles sold in Canada.
  • There are 1.2 million registered snowmobiles in the United States and over 601,000 in Canada.
  • 3 in 4 snowmobiling households own 2 snowmobiles, and 4 in 10 snowmobiling households own 3 snowmobiles
  • Average snowmobiler’s age: 53
  • 88% of snowmobilers are males and 12% female
  • 7 in 10 snowmobilers in North America are club and/or snowmobile association/federation members.
  • Snowmobilers are active in raising money for charity and annually raise over $3 million dollars for National Charities.
  • Snowmobiling generates over $30 billion worth of economic activity in North America
  • Snowmobilers spend over $3500 per family supporting snowmobiling activities


People go snowmobiling for the following reasons:

  • To view the scenery
  • Be with family and friends
  • To get away from the usual demands of life and to be close with nature

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