2015 snowmobile sales in Canada up 21% over 2012 levels

Early season sales boosted the entire year for snowmobile industry.

Group of snowmobilers on snowy mountainside
Snowmobiling remains a popular sport in Canada as sales figures reveal a 21% boost over previous years. Photo courtesy Wayne Davis/ISMA

Ed Klim, executive director of the International Snowmobile Manufacturers Association, released the 2015 sales figures for the snowmobile industry at the recent International Snowmobile Congress held in Niagara Falls, USA.

Sales were up in USA more than 7% year-over-year, while sales in Canada were up 4% last year.  Looking back over three years of sales, 2015 sales outstripped 2012 in the USA by 17% and in Canada by a whopping 21%.

US Snowmobile Sales (Last five years)
2015 – 58,299
2014 – 54,028
2013 – 48,536
2012 – 48,689
2011 – 51,796

Canadian Snowmobile Sales (Last five years)
2015 – 50,752
2014 – 48,758
2013 – 44,022
2012 – 40,165
2011 – 40,878

There were 606,802 snowmobiles registered in Canada.  This is the highest number of registrations since 2009 when there were 765,000 registered snowmobile in the country.

The average age of a snowmobiler is 44 years old, 68% of snowmobilers belong to club or association and on average sledders rode 1520 miles or 2,900 kilometers last season.

Snowmobiler tend to be active in pursuing other pursuits as well.  Here is a breakdown of other popular activities snowmobilers enjoy: 75% Fishing, 54% Camping, 42% Boating, 42% Hunting, 42% Golfing, 38% Hiking, 33% ATV Riding, 29%Motorcycle Riding, 25% Down Hill Skiing, 13% PWC riding and 21% other.

Worldwide snowmobile sales however slipped in 2015, largely influenced by a challenging Russian market, with 150,713 snowmobiles sold verses 157,106 the year before.

Though it was a low snowfall winter in much of the snowbelt states and western provinces, the manufacturers benefited from particularly strong early season sales which boosted the entire year.

Related Articles

Picture of snowmobile that was stolen.
SnoRiders Insider, Revelstoke, BC Stolen Trailer and Snowmobile Alert: Revelstoke - Stealth Trailer/Polaris Razor ATV/Ski-Doo

Revelstoke Crimestoppers is calling for your help in the recovery of these motorsports products and the trailer that housed them.

Sledder doing tricks.
SnoRiders Insider Ski-Doo racers welcome the new year with continued success

The new year started right where 2018 left off for Ski-Doo X-Team racers as they continued to dominate the Pro podium at the ISOC snocross series in Minnesota.

Two people hugging.
SnoRiders Insider Snowmobiling is good for your health (physical and mental) says newly released report from CCSO

An extensive 24-page report has just been released this month by the Canadian Council of Snowmobile Organizations

View all SnoRiders Insider articles