Old Sled Zone: 1970 Mercury 250

Mercury snowmobiles were trendsetters in their day and continue to be popular with collectors

Mercury 250 snowmobile on snowy trail with blue Snoboggan being towed behind it.
This 1970 Mercury 250 comes complete with a bright blue Snoboggan. Photo courtesy Doug Williamson

Here's another showstopper from the Lumberton vintage rally back in February — a 1970 Mercury 250 on the trail complete with accompanying Snoboggan trailing behind.

According to one vintage website called Barnfinds the Mercury snowmobile was somewhat of a classic, “The 1960s and 1970s were the era of cool, fun, unusual snowmobile designs when companies were trying anything to grab some market share." (Including, of course, the famed maker of Mercury outboard boat motors.)

This unusual Mercury 250 design would give way a handful of years later to the Mercury Twister. These are such unusual snowmobiles — just unusual in looks, at least from the front. That close-set twin-headlight cowl is so 'jet age' — a snowmobile for the Jetsons?

Mercury snowmobiles were the brainchild of Carl Kiekhaefer, maker of the famous Mercury outboard motors. By the late-1960s, there were dozens of snowmobile manufacturers.

“The 250ER was the top of the line for Kiekhaefer Mercury at this time. For the record, the E was for electric start and R was for reverse. Fancy for 1970, although some snowmobiles had both of those features several years prior to the 250. Powering the 250 was a 436 cc twin-cylinder with 25 hp, thus the 250 name.”

Its heritage may have been an outboard boat motor company, but the Mercury snowmobiles were trendsetters in their day – and continue to be popular with vintage sled collectors. A tip of the hat (toque) to this collector as he proudly shows off his great looking Merc.

The "jet age" Mercury 250 snowmobile — a snowmobile made just for George Jetson. Do you have a vintage snowmobile story to share? Email us at [email protected]

Related Articles

A blue Sno Scoot in front of six red Sno Scoot snowmobiles.
Old Sled Zone, Minnesota A history of Western Canada’s most obscure snowmobile brand: SNO SCOOT

Valdi Stefanson, vintage snowmobile collector and reconditioner, details how Calgary-made Sno Scoots came to be and their doomed drawbacks

by Valdi Stefanson
Two men stand behind a 1966 prototype Evinrude Sail Master in a room full of vintage snowmobiles
Old Sled Zone, Manitoba SnoRiders’ top 10 most-read vintage sled stories of the year

From Rupp to John Deere to a museum full of vintage sleds, these old snowmobiles will make you say “WOW!”

by Kyle Born
A turquoise 94 Safari snowmobile.
Old Sled Zone Old Sled Zone: 94 Safari with 370 original miles

Scott Sandquist got this 94 Safari snowmobile for $800. Best of all, it only has 370 original miles on it

by Kyle Born
View all Old Sled Zone articles