New name and logo ushers in Avalanche Canada

Avalanche Canada Foundation President Gord Ritchie being interviewed by the media at the launch of new logo and name.
Avalanche Canada Foundation President Gord Ritchie being interviewed by the media at the launch of new logo and name. Photo courtesy Avalanche Canada

After ten years of serving as Canada’s national public avalanche safety organization, the Canadian Avalanche Centre announced its new name and unveiled a new logo.

“Avalanche Canada will continue to provide the same award-winning and internationally recognized programs that have been developed over the past decade,” said Executive Director Gilles Valade. “As we look forward to our next ten years, we wanted to create a brand identity that is separate from the Canadian Avalanche Association, the organization that serves and supports professional avalanche workers in Canada.”

Avalanche Canada will continue to use avalanche.ca as its website address, so there will be no change to where users go for avalanche safety information. Avalanche Canada will also continue the strong tradition of collaborating with public and private partners to fund its programs, which are designed for recreational winter backcountry users of all types.

Attending the launch were representatives from the Alberta Government and the Government of BC, both of whom announced continued commitments to public avalanche safety. We truly appreciate their ongoing support!

 

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