ISMA reveals intriguing snowmobiling stats and facts

The economic impact of snowmobiling in Canada generates $9.3-billion every year

Snowmobiles are parked in front of a log cabin. People gather on the porch to visit with each other.
There are over 600,000 registered snowmobiles in Canada. Photo courtesy ISMA

The International Snowmobile Manufacturers Association (ISMA) has released their annual manufacturers update for 2020. Here are the most compelling facts and figures from their research: 

Snowmobiling quick facts

There are four major manufacturers that build snowmobiles. They are: Arctic Cat – Headquartered in Thief River Falls, MN; BRP – Headquartered in Valcourt, Quebec; Polaris Industries – Headquartered in Medina, MN; and Yamaha Motor Corporation – Headquartered in Ontario, Canada.

In 2020 there were 123,862 snowmobiles sold worldwide, 51,036 snowmobiles sold in the US, and 43,535 snowmobiles sold in Canada.

There are over 1.1 million registered snowmobiles in the US and 600,000 registered snowmobiles in Canada.

The economic impact of snowmobiling

  • United States—$26 billion annually
  • Canada—$9.3 billion annually
  • Europe & Russia—$5 billion annually
  • Over 100,000 full-time jobs are generated by the snowmobile industry in North America. Those jobs are involved in manufacturing, dealerships and tourism related businesses.

Snowmobiler profile

  • The average age of a snowmobiler is 45 years old.
  • The average snowmobiler rides their snowmobile 1,111 miles / 1,788 km per year in North America.
  • The average snowmobiler spends $2,000 - $3,000 each year on snowmobile-related recreation.
  • 50% of snowmobilers trailer their snowmobiles to ride. 50% snowmobile from their primary residence or have a vacation home where they keep and use their snowmobiles.
  • Snowmobilers are caring neighbors, they raised over $3 million for charity annually.
  • There are 3,000+ snowmobile clubs worldwide, involved in trail grooming, charity fund raising, & family activities.
  • There are over 42 registered non-profit associations representing snowmobilers in the US, Canada, Europe and Russia.
  • Snowmobiling is great exercise bringing people outdoors interacting with nature and each other. It is an invigorating sport, great for stress release and good mental health.

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