BRP’s Ski-Doo snowmobiles has partnered with She Shreds Mountain Adventures this season to offer riding clinics across North America that specialize instruction for the growing segment of women deep snow riders. The clinics are held primarily in British Columbia, but also travel to Quebec and the US from December through April.
She Shreds was founded by Julie-Ann Chapman in 2010 when she recognized a growing need for clinics where women felt more welcome and could form a special camaraderie away from the male dominated clinics offered elsewhere.
“BRP is proud to partner with She Shreds Mountain Adventures and Julie-Ann Chapman to bring mountain and deep snow riding instruction to an increasingly important group of riders” stated Marc Lacroix director of Global Marketing Ski-Doo Snowmobiles. “The interest is clear as we see more and more demand for women only specific clinics and we’re happy to be in a leadership position with She Shreds.”
“It’s great to officially partner with the snowmobile brand I’ve been on since the beginning of my business and I really look forward to helping elevate women’s stature and growth in mountain riding”, said Julie-Ann Chapman.
She Shreds Mountain Adventures clinics include instruction in riding, outdoor survival and proper rescue gear seminars, along with avalanche avoidance and safety training in multiple or single day segments. For more information visit www.sheshreds.ca